Mannequin

Mannequin

Mannequin

Mannequin

Industry

Luxe Wear

Year

2024

Year

2024

A clothing rental service designed specifically for men. Making high quality fashion accessible, convenient, and even fun. Includes unique personality test and personalized styling. No commitment to purchasing pieces

Overview
Overview

Overview

Overview

Our research aimed to learn more about men’s reasons for shopping, like how and where they prefer to shop, where they learn about trends, how much they’re willing to spend, and where they struggle in shopping and picking out an outfit.

We conducted 5 interview and surveyed 35 participants living in urban areas in their 20s and 30s.

Client

Luxe Wear

GasWorks NYC

GasWorks NYC

GasWorks NYC

Industry

Fashion

Ceramics

Ceramics

Ceramics

Service

UI Design / UX Research

UI / UX Design

UI / UX Design

UI / UX Design

User Persona Focus

Web Development

Web Development

Web Development

Duration

6 Weeks

5 Weeks

5 Weeks

5 Weeks

The Challenge
The Challenge

The Challenge

The Challenge

We believe that men do not know how to style themselves and do not have disposable income to buy a whole new wardrobe.

We believe that men do not know how to style themselves and do not have disposable income to buy a whole new wardrobe.

About Our Users
About Our Users

About Our Users

About Our Users

Mike

23 | Marketing Manager

Views dressing as part of this identity. He enjoys staying up to date on the latest trends. He’s interested in trying out unique, high quality, sustainable clothing, but he’s hesitant to spend money on items he won’t wear regularly.



Mike

23 | Marketing Manager

Views dressing as part of this identity. He enjoys staying up to date on the latest trends. He’s interested in trying out unique, high quality, sustainable clothing, but he’s hesitant to spend money on items he won’t wear regularly.



Nate

27 |Software Engineer

Sees dressing as something that he has to do, he isn’t overly interested in his personal style. He aspires to develop a personal style and feel put together, but has difficulty picking out cohesive and stylish outfits.



The Research
The Research

The Research

The Research

We conducted multiple surveys with varying questions and visualized the results in the diagram below.

We conducted multiple surveys with varying questions and visualized the results in the diagram below.

  • Double Diamond
  • Double Diamond

About Our End Users
User Journey
User Journey

User Journey

User Journey

How might we provide men with an affordable, enjoyable option to better style themselves and spice up their wardrobe?

How might we provide men with an affordable, enjoyable option to better style themselves and spice up their wardrobe?

The Solution

The Solution

We designed a visually stunning website for Mannequin with high-quality visuals, elegant typography, and a sophisticated color palette to balance modernity and timelessness. Our development team created a user-friendly, responsive site with fast load times and a secure e-commerce platform. Enhanced features like advanced search, personalized recommendations, and customer reviews improved navigation, engagement, and conversion rates.

We designed a visually stunning website for Mannequin with high-quality visuals, elegant typography, and a sophisticated color palette to balance modernity and timelessness. Our development team created a user-friendly, responsive site with fast load times and a secure e-commerce platform. Enhanced features like advanced search, personalized recommendations, and customer reviews improved navigation, engagement, and conversion rates.

The Result - Design Iterations

The Result - Design Iterations

The Result - Design Iterations

Our Low-Fedility Prototype

Our Low-Fedility Prototype

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High-Fedility Prototype
High-Fedility Prototype

High-Fedility Prototype

High-Fedility Prototype

fitness-schedualing-app

fitness-schedualing-app

fitness-schedualing-app

UI / UX Design

Web Development

Web Development

Digital Design

fitness-schedualing-app

fitness-schedualing-app

fitness-schedualing-app

UI / UX Design

Web Development

Web Development

Digital Design

fitness-schedualing-app

fitness-schedualing-app

fitness-schedualing-app

UI / UX Design

Web Development

Web Development

Digital Design

fitness-schedualing-app

fitness-schedualing-app

fitness-schedualing-app

UI / UX Design

Web Development

Web Development

Digital Design