GasWorksNYC, a nonprofit ceramics studio, needed a complete website redesign to modernize their outdated site and improve usability. Over five weeks, we created a cleaner, more intuitive layout, improved navigation, and added essential features like an online store and event booking. The final design better reflects their mission, supports their community, and makes it easier for users to explore classes, events, and studio offerings.
Client
GasWorks NYC
Industry
Ceramics
Service
UI / UX Design
Web Development
Duration
5 Weeks
The main challenge of the GasWorksNYC website redesign was creating a design that resonated with people who enjoy ceramics, reflecting the artistry and craftsmanship of the business. Additionally, we needed to develop effective donation pages to support their non-profit goals. The design had to balance aesthetic appeal with functionality, ensuring a seamless user experience while encouraging engagement and contributions.
About Our End Users
The research for this project focused on redesigning the original GasWorksNYC webpage to improve usability and engagement. A/B testing was conducted to compare the old and new designs, ensuring the refurbished website was easier to navigate and provided a more seamless user experience. This data-driven approach helped refine the design, making it more intuitive and accessible for users.
Double Diamond
The GasWorksNYC journey map highlights the user’s shift from a confusing, outdated site to a seamless, engaging experience. Initially, users struggled with navigation and donations. Through research and user feedback, we redesigned the site with intuitive navigation, a ceramics-inspired aesthetic, and a simplified donation process. The result is a user-friendly, responsive platform that enhances engagement and support for the non-profit.
AEIOU
Activities:
Users browse the website to explore ceramics, classes, and donation options.
They attempt to purchase ceramics, book classes, or donate but struggle due to poor navigation.
Environment:
The Original website was cluttered, outdated, and not mobile-responsive
The redesign site provided a clean, structured layout with an intuitive flow
Interactions:
Users interacted with unclear menus and struggled with navigation before the redesign
The improved design introduced a clear, user-friendly interface with seamless interactions.
Objects:
Key Website Components include the homepage, product page, class booking system, and doation portal
Users:
Primary users include ceramics enthusiasts, students, and potential donors.
The Solution
The solution involved interviewing people who enjoy ceramics to gather their input on both the design and donation process. We focused on making the website as simple and user-friendly as possible, ensuring that it aligned with their interests while also streamlining the donation experience. By incorporating their feedback, we were able to create a design that felt personal and intuitive, with an easy-to-use donation system that encouraged engagement and support for the non-profit’s mission.
The Result - Design Iterations
The project involved a complete redesign of GasWorksNYC’s website, focusing on creating a visually appealing and user-friendly experience that was responsive across all devices, from desktop to iPhone view. The challenge was to develop a design that resonated with people who enjoy ceramics while simplifying the donation process. We incorporated user feedback, particularly from ceramics enthusiasts, to ensure the site was easy to navigate and the donation system was accessible. The result was a fully responsive and intuitive website that made it easier for users to engage with the business and support its non-profit mission.
